D2C Marketing

Man Matters – India’s first Digital Health Clinic for Men

Man Matters – India’s first Digital Health Clinic for Men

Who do you go to, to talk about your wellness problems? 

Who does a man go to when he starts losing hair?

Losing sleep? Losing confidence?

dog day afternoon sigh GIF

When the men behind Man Matters asked themselves these questions, they found no answer.

And neither did millions of other men. 

This seemed quite unacceptable. Men rarely speak about their health and learn to live with their issues instead of dealing with them. It’s not that they don’t care. But talking about personal health, wellness can be difficult and often embarrassing for many still. And the people at ManMatters get that!

This epiphany led to the creation of a Mumbai based wellness platform for men that has been changing the way men approach health and their own holistic wellness!

& then Man Matters Was Created…

Man Matters - Home | Facebook

The founders took ‘matters’ into their own hands; and created a place for all matters of man. Hair, skin, weight, sleep, sex and much more. A wellness platform focused on men. If it matters to man or it’s matters of man, it matters to this up and coming D2C brand. 

So what is this wellness platform all about ?!


Now,that’s something India has never heard of!

They boast of a premium set of products for each and every problem  under the sun which a man can face ,which are all certified under their respective industries.


The team realized that to make the science behind wellness more accessible to all, they had to have the experts to guide them on this journey. And a genius move was that they joined hands with a set of medical experts and doctors who were passionate about changing male health habits and cared deeply about their craft.

This is the most unique feature that man matters offers – they have expert doctors on board to guide and fix your problems

These doctors provide free consultations to ensure that the products that your purchase off man matters are right for you .

Hair Matters by Man Matters - Home | Facebook

What’s more, the brand also follows up with you over time to check in on your progress monthly and doctors continue to give advice and guide you on what’s the best way to achieve and keep improving on your wellness goals!

Quality has turned into an obsession for this brand.While there are companies that may have the same ingredients, the quality of ingredients can be vastly different. Man Matters sources their ingredients from the regions where they are known to be highly efficacious, which in turn results in the products giving you better results.

The team behind Man Matters consists of consumers of personal care and supplements themselves, and hence they are super particular about the safety and quality of the products they consume and produce. 

With regimen focussed products , Man Matters also believes that solving problems like hair loss or quality of sleep is often not a one product solution but a holistic one. Thus they provide regimens to follow which ensure that the body and mind are getting targeted as a whole.

Right from the premium ,regimen based products delivered to your doorstep to specialised doctors available for problems which men might have otherwise felt uncomfortable to discuss, this startup has mastered the art of customer retention to the T !

MAN MATTERS Products Have Got You Covered With All Men Issues - dealivana  blog

So it makes sense why we have Marmik Mankodi, AVP Marketing @ Man Matters as a part of our D2C marketing Bootcamp!

Apply to be on the waitlist for our next cohort and learn to identify key growth levers, driving repeats & cross-ordering, Identifying payback periods & customer lifetime value…

Also explore building a purchase experience optimized for discovery & trust building for your D2C brand.Leverage insights and experience of industry experts from top companies and understand  how you too can scale delivery, manage returns & logistics successfully to drive customer delight.

Growth Marketing

Powering your retention tactics with customer engagement

Why do you think Amazon shows you recommendations of exactly what you might need, based on your past purchases, right when you open their app?

Hint-It drives existing customers to the products that they are most likely to want, need and buy.

Fun Fact: 35% of Amazon’s revenue comes from its recommendation engine.

Why do you think Starbucks came up with their rewards programs that help customers earn free food and drinks, place and pay for their orders, and receive personalized offers? 

Hint-It encourages customers to return by giving them discounts, exclusive access, or special offers.

Why do you think Hubspot came up with Hubspot Academy or Canva came up with Canva Design School?

Hint-They provide resources, how-to guides, and step-by-step videos that help customers use their product as well as hone their skills.

In short, all these are tactics used by organisations to RETAIN USERS. 

Because guess what’s better than acquiring one new customer?

It sounds like a trick question, but the answer isn’t “acquiring two customers.” It’s actually retaining an existing customer.


  • Retaining a customer is 10 times cheaper than acquiring a new customer. 
  • However, increasing customer retention rates by just 5% can boost your profits by 25% to 95%! 
  • Existing customers are 50% more likely than new customers to try new products

As a growth guy, you know that encouraging customers to return is easier said than done.

Here are few things to keep in mind when framing a sound retention strategy –

  • One of the keys to improving your customer retention rate is understanding the underlying metrics. And the only metric you should focus on is ENGAGEMENT-as it is what drives Retention, not the other way round. 
  • This is why Swiggy sends you push notifications at 5pm for an evening cuppa …their goal is to keep you ENGAGED!
  • All your retention levers are ULTIMATELY your engagement levers.

Then HOW can we improve ENGAGEMENT?


The best companies with infrequent use cases develop other, more frequent use cases to stay top of your mind.

Why do you think KFC came up with the Wednesday offers? Or BookMyShow came out with their streaming feature in the pandemic?


Why do you think Amazon has the Frequently Bought together feature?


Uber does so by notifying you whenever prices are low for rides so that you don’t consider other options.


Orgs can have multiple feature offerings. Amazon has fresh, prime, alexa….Not all amazon customers use all these, but they keep you engaged by connecting all their features to each other. Amazon Music on alexa…alexa ad once you open amazon and so on.

Found this exciting?

Want to decode more growth strategies with experts at leading companies and startups of India?

Then, you are a perfect fit for our next cohort.

Apply now to be on the waitlist and join our Growth Marketing Bootcamp with an exclusive, growing community of marketers and professionals like you.

Harneet Bhalla, Program Director at Xpert
He leads Growth at Glance|ex-1mg. He has empowered more than 5 Fortune 500 companies, multiple start-ups, celebrities and thousands of others through his growth marketing insights. Has been an active speaker at various forums and conferences including TEDx GLAU and IIT Bombay. Featured on a number of podcasts across USA, UK, Canada and India.